Believe, me it matters: it’s an old adage, but a good picture really does save a thousand words and good images aren’t usually taken hurriedly in the rain on a wobbly mobile phone. Yes, modern phones have excellent cameras, but good photography is an art and architectural photography is a specialist area of expertise.
Architects may well have commissioned photography of a project you’ve supplied material to and they may even let you have access to these, but far better to volunteer to share the cost of a few decent photographs so that you have the use of some outstanding images for your own marketing purposes.
Long term this allows you to build up a library of good pictures of the products you sell and having a portfolio of the best of these projects on your website goes some considerable way to interesting a specifier in what you have to offer. This gives you the opportunity to secure a sale you might otherwise not even have got close to. It’s not rocket science, it’s the way of the modern marketing world: good images sell.
Peter Wilson is an architect, writer and director of Timber Design Initiatives Ltd. based in Edinburgh, the company is involved in education, innovation and demonstration of good timber product and construction practice.